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I’m an Indian-American marketing specialist with 5+ years of international experience in the field. My work connects demand gen techniques, design principles, and digital channels to bridge the gap between consumers and the brands they invest in.
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I’m passionate about web accessibility, UX/UI frameworks, and product strategy. Before my professional journey started, I was a film student. Being part of a creative, collaborative industry taught me how to juggle storytelling, visual communication, and audience expectations, much like digital marketing.

My Professional Journey

Work Experience

November 2023 – Present
Kaleris – Digital Marketing Specialist

November 2022 – November 2023
BestLyfe Group – Content Strategist

July 2021 – February 2022
GLOMM, Digital Marketing Agency – Social Media Strategist 

July 2021 – February 2022
Sustainable Brands Journal – Social Media Strategist & Content Writer

May 2015 – Dec 2015 
Indi Enterprise – Social Media Intern 

Dec 2015 – Jan 2016
AIESEC – Stewardship / Philippines 

Skills

Design: UX Strategy, Demand-Gen, Lead Scoring, Campaign Marketing, Website Design, Brand Strategy

 

Tools/Development: Figma, Framer, Canva, Procreate, Microsoft Office Adobe Suite: Premiere Pro,  Illustrator, Photoshop, After Effects

UX Methods: Usability Testing, User Flows, Prototyping, Sketching, Wireframing, Mockups

 

Research: User Research, Information Architecture, Research Synthesis, Data Analysis, Data Visualization

 

Research Tools: Hotjar, Google Analytics, 6sense

Product / Project Management: Teams, Slack, Notion, OneNote, Monday.com

Languages: English (Native), Japanese (Elementary)

My Professional Journey

I build modern digital systems with the same principles that shaped early design: clarity, structure, and iteration.

Digital Marketing Specialist

I grew out of the agency space and landed in the tech space, working in a larger role that exposed me to boots-on-the-ground marketing work: from managing webinars to building large prints for trade shows around the world. Now, I work across the full demand engine – mapping customer journeys, refining campaigns, and turning messy funnels into measurable growth. 

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Content Strategist

I shifted from ideation and execution, to architecting. My early career ad agency background paved the way for a role managing ad campaigns, writing brand content, building frameworks and shaping narratives. The highlight of this role included writing, producing and editing a 80-page lead magnet ebook on Meta ads optimization as part of a high-value content strategy. This part of the journey is where I grew the most, learning the bread + butter of effective marketing –  speaking directly to the needs of consumers.

Freelance - Content Writing + Social Media

Began where speed mattered most, at a digital marketing agency with a lean team, several global clients, and a firebrand of a content engine. I helped early brands find a voice, test ideas fast, and turn scattered posts into purposeful storytelling. The highlight of this role included spearheading a successful brand relaunch strategy on social (Instagram, LinkedIn), maintaining a tight content calendar, and working with various clients across different industries.

Contact

radhika.sheth@outlook.com

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