I design systems + workflows that convert.
My Work
Why work with me?
I use my 5+ years of marketing experience and design thinking to reduce friction: observe, question assumptions, test ideas, and refine brand content based on the way people actually behave, consume, and interact.
THE TLDR
I design customer paths that connect product intent with real user behavior.
My Marketing MO
A small UX decision can change how your target ICPs move through a funnel.
Omnichannel Campaigns
I use research + marketing signals to build journeys that reduce friction.
The Right Fit
I'm drawn to projects where design, content, and logic overlap.
- Buiding workflows
- Audience segmentation
- Behaviour tracking
- Fixing broken funnels
- Marketing focused on user intent
- Designing content flows
- Building pages for usability
- Data testing that dictates design
Tools
Case Studies
UX/UI Design Course Project
JESTER
A skateboard and apparel eCommerce brand selling items from independent sellers.
UX/UI Redesign Project
Supply Chain Logistics
A website rehaul project for a global supply chain software logistics company.
UX/UI Redesign Project
REI Case Study
A UX case study for a new feature for a popular sports equipment app.
UX/UI Design Course Project
Pinterest: Minor Usability Tweaks
Small QOL tweaks that elevate the experience for religious Pinterest users.
Designs & Concepts
Resources
Why businesses should ungate webinars: there's more profit in sharing information than hoarding it
I deveoped a comprehensive webinar strategy revamp to tighten execution, improve engagement data, and strengthen conversion.
Hubspot-powered evergreen campaign workflows optimized to turn websites into content machines
I scoped an evergreen HubSpot campaign workflow crafted to unify segmentation, automate nurture paths, and amplify lead progression mapped to lifecycle movement.
Blending qualitative insights and quantitative validation: data cuts through the guesswork
Traffic patterns, engagement signals, workflow performance and drop-off points are the backbone of lean UX and, unsurprisingly, an effective campaign strategy.
Exhibition & Event Collateral
